Thursday, 3 October 2013

ILLUSTRATION FRIDAY | ONOMATOPOEIA


Using: Pencil Crayons and Tech Pen.

ILLUSTRATION TECHNIQUES | NEW BEVERAGE FLAVOUR

This is one of my projects I did rendering a new flavor of a beverage retailed in a 355mL can. Considering the limited visual field of the images and text as well as thinking about how it will wrap around a cylindrical form. I chose an existing company and made sure that the logo and the typeface was exact. (However this project was not intended for the beverage company itself) Markers were used in this project as well as the mortising technique. Mortising is when you render the background with out leaving room for your illustration and then glue your illustration, which is on another piece of paper on top of the background. Then you cut around the illustration making sure the bottom background is also being cut. You remove the top illustration as well as the bottom background paper and re-glue the illustration.

My first step was to gather a variety of different canned beverage. I found actual cans and examples of cans on the internet. I even searched for some of the cans around the world and different types of fruit and vegetables. I selected some as a source of inspiration and used them as a reference for harmony, composition, and typeface.

I then sketched thumbnails the different layout designs, techniques, and flavors.

I selected two of my ideas and made a linear comprehensive on white bond paper. I sketched a larger version of my thumbnail with a pencil then I went over with a tech pen. 






It was quite tough to work with markers for the Pepsi label since the new Pepsi logo was so small and the typeface was very thin. I kept exploring with shading techniques and I also tried a splatter technique on the first one using a household cleaning product since I thought it would cause the marker to separate and look like bubbles. I chose the Fanta design as my final since it was my favorite one because the composition was nice and the colors really made the design pop and stand out.














This was my final design!

Thank you for reading! 

Products I used: Prismacolor Markers, Graphite pencils, White bond paper, Marker-rendering paper pad 
(for the comprehensives and Final artwork), Heavy/thick board (for mounting/backing the Final artwork), Glue, Tape, and Scissors.

Monday, 19 August 2013

THE EX






















The sand sculpting contest.



I think this is going to win for sure! So much detail and incredible work!



The Exhibition was spectacular this year. So many more international events going on and lots of great shopping!
The weather was also just perfect for the rides. 

Wednesday, 31 July 2013

BEER LABEL | LABEL DESIGN

I am working on a beer label design as well as the beer case design and a t-shirt design. This will be from the same Beer | Branding post I blogged about before. 
I worked on a label for this design and also a logo to go on the cap. 

I started out with sketching what I wanted to display on my label design. I used a reference image of a leopards face and I wanted to make an illustration from that. 



Beer Label Design



Beer Label Design



Beer Label Design




Beer Label Design


This is a photo reference of a Leopard I used. I place it on a locked layer underneath my working layer.


Beer Label Design


I used the freeform tool and drew the dark shades on top to show a basic shape of the leopard.


Beer Label Design


I changed the fill and the stroke to a different colour to make stand out a bit more.


Beer Label Design



Beer Label Design


I had drawn in the frame from before. I don't know what was going on with my camera but I lost all the images. But I basically placed my sketch on a locked layer underneath my vector drawing and drew the shaped and flowers. I wanted to make it look more royal and give it the victorian look.


Beer Label Design

I created a bar code for this in Corel and placed the volume information for the beer. 

Beer Label Design


I was about to finish off here but I noticed that the back of the frame looks very empty and it looks very plain. I also made the square corners into a round corner.


Beer Label Design


I added a similar shape I drew on one of the parts of the frame and I mirrored it and placed it on all four sides. As for the colour, I made it a couple of shades lighter than the background colour.


Beer Label Design


Here I created a die line.


Beer Label Design



Beer Label Design


I added a drop shadow to the text to make it stand out more. 
Beer Label Design

This is for the bottle cap.

Everything was illustrated by me using Corel Draw X6.